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Staying
Away from Home: The Importance of Hotels; Travel & Hotels;
Two Centuries of Hotel keeping; Hotels in the Total Accommodation
Market; Hotel Location; Types of Hotels. |
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Hotel
Products & Markets: The Hotel as a Total Market Concept;
Hotel Facilities & Services as Products; Hotel Accommodation
Markets; Hotel Catering Markets; Hotel Demand Generating Sources;
Hotel Market Areas; Hotel Market Segmentation; Buying &
Paying for Hotel Services; Hotel Marketing Orientation. |
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Hotel
Policies, Philosophies & Strategies: Objectives &
Policies; General & Sectional Policies; Policy Formulation,
Communication & Review; Hotel Philosophies; Hotel Plans
& Strategies; The Framework of Hotel Management. |
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Rooms
& Beds: Room Sales; Guest Accounts; Mail & Other
Guest Services; Uniformed Services; Hotel Housekeeping; Organisation
& Staffing; Accounting & Control. |
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Food
& Drink: The Food Cycle; The Beverage Cycle; Hotel Restaurants;
Hotel Bars; Room Service; Functions; Food & Beverage Support
Services; Organisation & Staffing; Accounting & Control. |
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Miscellaneous
Guest Services: Guest Telephones; Guest Laundry; Rentals
& Concessions; Other Income; Accounting & Control. |
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Hotel
Organisation: Rooms; Food & Beverages; Miscellaneous
Guest Services; Hotel Support Services; The Management Structure;
Organisation Structure of a Large Hotel; Accounting & Control. |
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Hotel
Staffing: Determinants of Hotel Staffing; Numbers &
Payroll; Hotel Products & Staffing; Organisation of the
Personnel Function; Organisation of Training; Functions of the
Training Division. |
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Productivity
in Hotels: Measures of Labour Productivity; Physical Measures;
Financial Measures - Sales & Payroll; Physical/Financial
Measures - Sales Per Employee; Productivity Measures - Value
Added Approach; Some Ways to Higher Productivity; Productivity
Standards; Computers in Hotels. |
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Marketing:
From Product to Sales to Marketing; The Marketing Concept; Special
Features of Hotel Marketing; The Marketing Cycle; Marketing
Resources; Hotels in the Total Tourist Product. |
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Property
Ownership & Management: Property Ownership; Property
Operation & Maintenance Energy. |
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Finance
& Accounts: The Hotel Balance Sheet; Balance Sheet Ratios
& Analysis; The Hotel Profit & Loss Statement; Profit
& Loss Ratios & Analysis; Hotel Operating Profit; Balance
Sheet & Profit & Loss Relationships; Liquidity Ratios. |
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The
Small Hotel: Products & Markets; Ownership & Finance;
Organisation & Staffing; Accounting & Control; The Future
of the Small Hotel. |
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Hotel
Groups: Advantages of Groups; Problems of Groups; Scope
for Centralisation; A Concentrated Hotel Group; A Dispersed
Hotel Group. |
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International
Hotel Operations: Products; Markets; Cost & Profit
Ratios; Ownership & Finance; Organisation & General
Approach. |
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English
Legal System |
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Civil
and Criminal Liability
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Contract
Law
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Agency
Law
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Company
Law
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Occupier’s
Liability and Defective Premises
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Employers
Liability for Health and Safety
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The
Free Market Economy
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Financial
Terminology
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Principles
of Insurance
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Budgeting
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Principles
of Management
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Customer
Service and Quality
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Confidentiality
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Discrimination
and Equal Opportunities
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European
Convention on Human Rights |
